From Writing Sales Letters to Running 200+ Google & Meta Ads Accounts to Building AI That Does Both.

Breakthrough Advertising Is the Operating System

Eugene Schwartz published it in 1966. It's still the most accurate framework for understanding why people buy. The 5 levels of awareness aren't academic categories — they're campaign architecture:

Level 1 (Unaware): Pattern interrupt creative, story-led ads that break the scroll.
Level 2 (Problem Aware): Agitation + empathy creative that validates the pain.
Level 3 (Solution Aware): Mechanism-focused creative — "here's how" angles.
Level 4 (Product Aware): Proof, comparison, and objection handling.
Level 5 (Most Aware): Direct offer, urgency, and guarantee stacking.

Every ad, every landing page, every funnel stage maps to where the prospect actually is. Write to the wrong awareness level and you burn budget. Write to the right one and you print money. This framework drives every Meta ad set, every Google Ads campaign, and every creative variation Christian produces.

Adaptive Leadership Separates Technical from Adaptive

A broken tracking pixel is a technical problem. Fix it. A client whose business model doesn't support their ad spend is an adaptive challenge. No script fixes that. Knowing the difference saves months of wasted effort. Christian applies this framework to every engagement — automate the technical, think strategically about the adaptive.

The 80/20 of the 80/20

Not just Pareto's principle. The 80/20 applied recursively. Find the 20% of effort that drives 80% of results — then find the 20% within that 20%. In a 200+ account portfolio, this isn't optional. It's survival. The accounts that get the most attention are the ones where attention creates the most leverage.

Backend Systems Beat Frontend Creative

A mediocre ad with perfect tracking, automated bid management, and real-time budget protection will outperform a brilliant ad running on broken infrastructure every single time. Creative matters. But systems matter more. This is why Sun Vision Digital invests in scripts, agents, and automation before another round of headline tests.

Creative Velocity & Multivariate Testing

In the post-Andromeda Meta world, creative IS the targeting. A/B testing is the bare minimum. Christian runs macro variation testing frameworks: angles multiplied by awareness levels multiplied by formats multiplied by hooks. That means 8-20+ ad variations per ad set, 5-10 new creative variations shipped per week minimum, and creative fatigue detection triggers (CTR decline >15%, frequency >3, CPA increase >20%) that kill underperformers before they waste budget. This isn't "testing." It's a creative production system.

Work With the Algorithm, Not Against It

Most advertisers fight the platform algorithms. Christian feeds them. On Meta: broad targeting plus diverse creative signals lets the algorithm find buyers you'd never reach with manual targeting. On Google: Smart Bidding orchestrated by 35+ automated scripts creates a feedback loop that gets smarter with every conversion. On TikTok: native-format creative that the algorithm rewards with distribution. The principle is the same everywhere — give the machine what it needs and it will find your customers faster and cheaper than any human media buyer working alone.

Community & Leadership

VegasTech organizer, Lean Startup 101 panelist at The inNEVation Center, and health-based hackathon winner. Christian builds communities the same way he builds campaigns — with intention and follow-through.

Languages & Culture

English (proficient), Spanish (fluent), Nahuatl (basic). Trilingual capability that opens doors in multicultural markets and brings cultural depth to creative strategy.

Discipline & Interests

Cognitive Science. Brazilian Jiu Jitsu and wrestling. Latin dancing. Breathwork and meditation. Photography. History. The same discipline that keeps a 200+ account portfolio profitable keeps the body and mind sharp.